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Cautionary Notes: None of the semi-subliminal or manipulative ads on this site should be considered in isolation. There is rarely an obvious feature that qualifies as a semi-subliminal element in an ad. More often than not such elements are part of an overall theme or convey only part of a more sophisticated message. Additionally, semi-subliminal and manipulative ads are part of the continuum of advertising techniques. These run from the clearly visible to the truly subliminal. If you are having difficulty 'seeing' what is described do not jump to a hasty conclusion regarding the nature of semi-subliminal and manipulative advertising and their potential to influence the thoughts of viewers. Read some of the visual perception and psychology pages first. Viewers should remember that 'First impressions don't count with semi-subliminal ads'. Such ads are not designed to 'jump out and grab you by the throat'. They are intended to influence you without your conscious involvement. If they were 'too obvious' then such a goal would be impossible. In other words they are designed to be difficult to perceive. There are many exceptions, especially when considering manipulative rather than semi-subliminal ads. Additionally, some ads may contain elements that do not attract instant attention but nevertheless 'stand out' when attention is drawn to the contents e.g. the Lynx Phoenix ad. Additional information regarding the continuum of manipulative advertising techniques can be found on Topsecrt.htm Viewing a number of ads from the same company or for the same product may present sceptical viewers with a more compelling message than 'first impressions', just as circumstantial evidence in a court case can accumlulate to produce a sound verdict. Or, think of the argument on this site as a mosaic, with each page contributing part of the overall picture. Links to relevant pages are generally presented when ads appearing on an Ads of the Month page are related to other ad pages on this web site. Other pertinent information can be found on the Frequently Asked Questions page and the Glossary page. Both these pages will continually be extended as additional points requiring clarification are noted by the author. |
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Commentary and information about any of the ads or requests on this Web site can be sent by e-mail to Hostmaster@subliminalworld.com. Moral rights associated with this site asserted by Jim Hagart, C. Psychol., Retd., formerly Senior Lecturer, School of Social Sciences and Law, University of Teesside and Associate Lecturer, The Open University.
To the best of the author's knowledge none of the illustrations, in the format used on this site, are subject to copyright. If copyright has been inadvertently breached please contact the author in order to rectify the matter. All brands and logos referred to or illustrated on this site are the property of the relevant companies and copyright holders. However, commentary and other information produced by the author can be freely copied and distributed. Similarly, illustrations of ads, so long as they are accompanied by commentary or are presented in the form of parody, can also be copied and distributed but please acknowledge subliminalworld.com/ as the source. Translation of tobacco company ads and relevant commentary into languages other than English will be particularly welcomed. |
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Revised: June, 2001. No further changes will be made to this page. If you wish to view additional material you will need to view the Full Site. Click here for the Full Site Home Page |