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*Note that book cover illustrations may differ from that currently offered and US and
UK versions often have different covers.
 Aitchison,
J. (1999) Cutting
Edge Advertising: How to Create the world's best print for brands
in the 21st century Prentice Hall, Singapore.
For Amazon.co.uk information or order: Click here
 Barnicoat,
J. (1972) Posters
a Concise History Thames and Hudson, London.
For Amazon.co.uk information or order: Click here
 Bignell,
J. (1997) Media
Semiotics : An Introduction Manchester University Press, Manchester.
For
Amazon.co.uk information or order: Click here
 Boone,
L.E. & Kurtz, D.L. (1999) Contemporary
Marketing The Dryden Press, Fort Worth.
For Amazon.co.uk information or order: Click here
 Brierley, S. (1995) The Advertising
Handbook. Routledge, London. For
Amazon.co.uk information or order: Click here
 Butterfield,
L. (Ed) (1999) Excellence
in Advertising : The IPA Guide to Good Practice (2nd Ed). IPA/ButterworthHeinemann,
Oxford. For
Amazon.co.uk information or order: Click here
 Clark, E. (1988) The
Want Makers : Inside the World of advertising Penguin, Harmondsworth.
Cook, G. (1992) The
Discourse of Advertising Routledge, London.
For Amazon.co.uk information or order: Click here
 Davis,
M.P. and Zerdin, D. (1996) Effective
Use of Advertising Media: a practical handbook Random House Business,
London. For
Amazon.co.uk information or order: Click here
 Dyer, G. (1982,1988) Advertising
As Communication (Studies in Communication) Routledge, London.
For Amazon.co.uk information or order: Click here
 Forceville, C. (1996) Pictorial
Metaphor in Advertising Routledge,
London.
For Amazon.co.uk information or order: Click here
 Goddard, A. (1998) The
Language of Advertising : Written Texts The Language of Advertising.
Routledge, London.
For Amazon.co.uk information or order: Click here
 Jefkins,
F. (1992) Advertising (5th edition) Made Simple Books/Butterworth-Heinemann
Ltd., Oxford.
Jhally, S. (1990)
The
Codes of Advertising : Fetishism and the Political Economy of Meaning
in the Consumer Society Routledge, New York. [Not illustrated]
For Amazon.co.uk information or order: Click here
 Jones,
J.P. (Ed) (2000) Advertising
Organizations and Publications: A Resource Guide Sage Publications
Inc. Thousand Oaks, Calif.
 Klein,
N. (2000) No
Logo: Taking Aim at the Brand Bullies Flamingo/Harper Collins,
London. For
Amazon.co.uk information or order: Click here
 Longinotti-Buitoni,
G.L. (1999) Selling
Dreams : How to Make Any Product irresistible Simon and Schuster,
New York. For
Amazon.co.uk information or order: Click here
 Macklin,
M.C. and Carlson, L. (Eds) (1999) Advertising
to Children : Concepts and controversies For
Amazon.co.uk information or order: Click here
 Mariotti,
J. (1999) Smart
Things to Know About Brands and Branding Capstone Publishing,
Oxford/Capstone US, Dover, NH.
For Amazon.co.uk information or order: Click here
 Messaris, P. (1997) Visual
Persuasion : The Role of Images in Advertising Sage Publications,
Thousand Oaks, Calif. Myers, G. (1994) Words in Ads. Arnold, London.
For Amazon.co.uk information or order: Click here
 Meyers,
W. (1984) The Image Makers: Secrets of successful advertising. Macmillan,
London and Basingstoke.
Myers, K. (1986) Understains
: the sense and seduction of advertising Comedia Publishing Group,
London.[Not illustrated]
 Myers, W. (1984) Words
in Ad Macmillan, London. For
Amazon.co.uk information or order: Click here
 Ogilvy, D. (1983) Ogilvy
on Advertising Crown, New York. For
Amazon.co.uk information or order: Click here
 O'Guinn, T.C. et al (1998) Advertising
South Western College Publishing, Cincinnati, Ohio.
 Packard, V. (1957,1981) The
Hidden Persuaders Penguin, Harmondsworth, Middlsx.
 Saunders, D. (1994) The
World's Best Advertising Photography B.T. Batsford, London.For
Amazon.co.uk information or order: Click here
 Saunders, D. (1996) Sex
in Advertising (Best Ads) B.T. Batsford, London. For
Amazon.co.uk information or order: Click here
Just because it looks interesting, an animated
version of the cover of Sex in Advertising is shown below.
 Saunders, D. (1999) 20th
Century Advertising Carlton Books, London. For
Amazon.co.uk information or order: Click here
 Shimp,
T.A. (2000) Advertising,
Promotion, and Supplemental Aspects of Integrated Marketing Communications
The Dryden Press, Fort Worth. For
Amazon.co.uk information or order: Click here
 Sivulka, J. (1998) Soap,
Sex, and Cigarettes: A Cultural History of American Advertising
Wadsworth Publishing, Belmont, CA. For
Amazon.co.uk information or order: Click here
 Southgate,
P. (1995) Total Branding by Design. Kogan Page, London.
 Starkey,
M. (1989) Born to Shop. Monarch, Eastbourne.
 Sullivan,
L. (1998) Hey,
Whipple, Squeeze This : A Guide to Creating Great Ads John Wiley
and Sons, Inc., New York. For
Amazon.co.uk information or order: Click here
 Sutherland,
M. & Sylvester, A.K. (2000) Advertising
and the Mind of the Consumer: What works, what doesn't and why
(2nd edition)  For
Amazon.co.uk information or order: Click here
 Toop,
A. (1992) European Sales Promotion: Great campaigns in action. Kogan
page, London. For
Amazon.co.uk information or order: Click here
 Twitchell, J.B. (1996) Adcult
USA: The Triumph of Advertising in American Culture Columbia University
Press, New York. For
Amazon.co.uk information or order: Click here
 Ward, D. (1988) Illustration for Advertising.
Macdonald & Co (Publishers) Ltd, London.
 Wernick, A. (1991) Promotional
Culture : Advertising, ideology and symbolic expression Sage Publications,
London.
 White,
R. (2000) Advertising (4th edition) McGraw Hill, Maidenhead. For
Amazon.co.uk information or order: Click here
 Williamson, J. (1978) Decoding
Advertisements : Ideology and Meaning in Advertisements Marian
Boyars, New York.
 For
Amazon.co.uk information or order: Click here
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