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Infact's 1998 People's Annual Report. The Apex Press, New York.

Jefkins, F. (1992) Advertising (5^th edition) Made Simple Books/Butterworth-Heinemann Ltd., Oxford.

Jhally, S. (1990) The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society Routledge, New York. [Not illustrated] For Amazon.co.uk information or order: Click here

Johnson, K.L. (1988) Subliminal Selling Skills.  American Management Association (Amacom), New York.

Jones, B. (1999) The Official ITV F1 Grand Prix Guide 1999. Colour Library Direct.

Jones, J.P. (Ed) (2000) Advertising Organizations and Publications: A Resource Guide Sage Publications Inc. Thousand Oaks, Calif.

Jonides, J. and Rozin, P. (1986) Psychology : Study Guide to accompany Gleitman's Psychology W.W. Norton and company, New York.

Jowett, G.S. and O'Donnell, V. (1999) Propaganda and Persuasion (3rd ed). Sage Publications, Thousand Oaks, CA. For Amazon.co.uk information or order: Click here

Karle, H.W.A. and Boys, J.H. (1987) Hypnotherapy : A Practical Handbook Free Association Books, London.

Hypnotherapy : A Practical Handbook (Jan, 1996)

Key, W.B. (1972) Subliminal Seduction. New American Library, New York.

Key, W.B. (1976) Media Sexploitation. Signet Books/New American Library, New York.

Key, W.B. (1980) The Clam Plate Orgy. Prentice-Hall, Englewood Cliffs, N.J. [Not illustrated]

Key, W. B. (1989) The Age of Manipulation : The Con in confidence, The sin in sincere. Madison Books, Lanham, Maryland. For Amazon.co.uk information or order: Click here

Key, W. B. (1992) Subliminal Adventures in Erotic Art. Branden Publishing Co. Inc., Boston. For Amazon.co.uk information or order: Click here

Klein, N. (2000) No Logo: Taking Aim at the Brand Bullies Flamingo/Harper Collins, London. For Amazon.co.uk information or order: Click here

Klein, R. (1993) Cigarettes Are Sublime. Duke University Press, Durham, Nth. Carolina.

Kluger, R. (1996) Ashes to Ashes : America's Hundred-Year Cigarette War, the Public Health, and the unabashed Triumph of Philip Morris. Alfred A. Knopf, New York. For Amazon.co.uk information or order: Click here

Lacey, N.(1999) Image and Representation : Key Concepts. St. Martin's Press, London.

Leek, M.E. (1995) The New Encyclopedia of Airbrush Techniques. Headline Publishing PLC, London.

Lester, P.M. (2000) Visual Communication: Images with messages Wadsworth/Thomson Learning, Belmont, CA.

Lewicki, P. (1986) Nonconscious Social Information Processing Academic Press, New York. [Not illustrated]

Lucie-Smith, E. (1997 Reprinted) Sexuality in Western Art Thames and Hudson, London. For Amazon.co.uk information or order: Click here

Longinotti-Buitoni, G.L. (1999) Selling Dreams : How to Make Any Product Irresistible. Simon and Schuster, New York. For Amazon.co.uk information or order: Click here

Macklin, M.C. and Carlson, L. (Eds) (1999) Advertising to Children : Concepts and controversies For Amazon.co.uk information or order: Click here

Males, M. (1999) Smoked : Why Joe Camel Is Still Smiling Common Courage Press.For Amazon.co.uk information or order: Click here

Marchand, P. (1998) Marshall McLuhan : The Medium and the Messenger A Biography. The MIT Press, Cambridge, Mass.

Mariotti, J. (1999) Smart Things to Know About Brands and Branding Capstone Publishing, Oxford/Capstone US, Dover, NH. For Amazon.co.uk information or order: Click here

Marquand, D. (1988) The Unprincipled Society: New demands and old politics.Jonathon Cape, London.

Martin, T. (1999) Essential Surrealists. Dempsey Parr, London. For Amazon.co.uk information or order: Click here

Matthews, M.S. & Poulsen, E.B. (1998) Frontpage 98: The Complete Reference.   Osborne/McGraw-Hill, Berkeley, Calif.

McQuail, D. (1994) McQuail's Mass Communication Theory Sage Publications, London. For Amazon.co.uk information or order: Click here

McQuail, D. and Windahl, S. (1993) Communication Models : For the Study of Mass Communications Longman, Harlow. For Amazon.co.uk information or order: Click here

Mecca, A.M., Smelser, N.J. and Vasconcellos, J. (Eds) (1989) The Social Importance of Self-Esteem University of California Press, Berkeley. For Amazon.co.uk information or order: Click here

Messaris, P. (1997) Visual Persuasion : The Role of Images in Advertising Sage Publications, Thousand Oaks, Calif. Myers, G. (1994) Words in Ads. Arnold, London. For Amazon.co.uk information or order: Click here

Meyers, W. (1984) The Image Makers: Secrets of successful advertising. Macmillan, London and Basingstoke.

Milburn, M.A. (1991) Persuasion and Politics : The Social Psychology of Public Opinion Brooks/Cole, Pacific Grove, Calif. For Amazon.co.uk information or order: Click here

Murphy, J., John, M. and Brown, H. (1984) Dialogues and Debates in Social Psychology Lawrence Erlbaum, London, in association with the Open University .

Myers, K. (1986) Understains : the sense and seduction of advertising Comedia Publishing Group, London.[Not illustrated]

Myers, W. (1984) Words in Ad Macmillan, London. For Amazon.co.uk information or order: Click here

N.E. Thing Enterprises (1994) Magic Eye II: 3D Illusions. Michael Joseph, London.

Norman, D.A. (1988) The Psychology of Everyday Things Basic Books, N.W.

Nye, R.D. (1999) Three Psychologies: Perspectives fom Freud, Skinner and Rogers. Wadsworth For Amazon.co.uk information or order: Click here

Ogilvy, D. (1983) Ogilvy on Advertising Crown, New York. For Amazon.co.uk information or order: Click here

O'Guinn, T.C. et al (1998) Advertising South Western College Publishing, Cincinnati, Ohio.

Packard, V. (1957,1981) The Hidden Persuaders Penguin, Harmondsworth, Middlsx.

Pashler, H. (1998) Attention (Studies in Cognition Series) Psychology Press, Hove, E.Sussex. For Amazon.co.uk information or order: Click here

Patterson, P. & Wilkins, L. (1988) Media Ethics : Issues & Cases McGraw-Hill, Boston, Mass. For Amazon.co.uk information or order: Click here

Peter, J.P. & Olson, J.C. (1998) Consumer Behavior and Marketing Strategy Strategy (5^th edition) Irwin, Chicago. For Amazon.co.uk information or order: Click here

Petrone, G. S. (1996) Tobacco Advertising : The Great Seduction with values. Schiffer Publishing Ltd., Atglen, PA. For Amazon.co.uk information or order: Click here

Petty, R.E. and Cacioppo, J.T. (1996) Attitudes and Persuasion : Classic and Contemporary Approaches Westview Press. For Amazon.co.uk information or order: Click here

Pratkanis, A. and Aronson, E. (1991) Age of Propaganda : The Everyday Use and Abuse of Persuasion H.Freeman and Company, New York. For Amazon.co.uk information or order: Click here

Prins, H. (1990) Bizarre Behaviours: Boundaries of Psychiatric Disorder  Routledge, London.

Pringle, P. (1998) Cornered : Big Tobacco at the Bar of Justice Henry Holt & Company For Amazon.co.uk information or order: Click here

Protz, R. (1978) Pulling a fast one: What the brewers have done to your beer. Pluto Press, London.

Protz, R. (1999) The Real Ale Almanac. Neil Wilson Publishing, Glasgow/CAMRA.

Radford, J. and Govier, E. (1980) A Textbook of Psychology. Sheldon Press, London.

Reber, A.S. (1995) The The Penguin Dictionary of Psychology Penguin, Harmondsworth, Middlsx. For Amazon.co.uk information or order: Click here

Richards, B. (1994) Disciplines of delight: The psychoanalysis of popular culture. Free Association Books, London.

Radford, J. and Govier, E. (1980) A Textbook of Psychology. Sheldon Press, London.

Rogers, P. and Baldwin, S. (1999) Controlled or Reduced Smoking. Greenwood Press,Westport, Connecticut. For Amazon.co.uk information or order: Click here

Ross, L. and Nisbett, R.E. (1991) The Person and the Situation: Perspectives of Social Psychology McGraw-Hill Publishing, New York. For Amazon.co.uk information or order: Click here

Rothenstein, J. and Gooding, M. (1999)   The Playful Eye: An Album of Visual Delight Redstone Press, London.

Sala, S.D. (1999) Mind Myths: Exploring Popular Assumptions about the Mind and Brain John Wiley and Sons, Chichester. For Amazon.co.uk information or order: Click here

Saunders, D. (1994) The World's Best Advertising Photography B.T. Batsford, London.For Amazon.co.uk information or order: Click here

Saunders, D. (1996) Sex in Advertising (Best Ads) B.T. Batsford, London. For Amazon.co.uk information or order: Click here

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Saunders, D. (1999) 20th Century Advertising Carlton Books, London. For Amazon.co.uk information or order: Click here

Schiffman, L.G. and Kanuk, L.L. (1987) Consumer Behavior(3rd Edition) Prentice-Hall International, Englewood Cliffs, N.J. For Amazon.co.uk information or order: Click here

Severin, W.J. and Tankard, J.W. (1992) Communication Theories: Origins, Methods and Uses (3rd ed) Longman, New York. For Amazon.co.uk information or order: Click here

Shaw, J. (1999) Corporate Cons: How the business community is taking consumers for a ride... Management Books 2000, Chalford, Gloucestershire.

Shepard, R. N. (1990) Mind Sights : Original Visual Illusions, W.H. Freeman and Co., New York. For Amazon.co.uk information or order: Click here

Shimp, T.A. (2000) Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications The Dryden Press, Fort Worth. For Amazon.co.uk information or order: Click here

Singer, J.L. (Ed) (1990) Repression and Dissociation: Implications for Personality Theory, Psychopathology and Health The University of Chicago Press, Chicago. For Amazon.co.uk information or order: Click here

Sivulka, J. (1998) Soap, Sex, and Cigarettes: A Cultural History of American Advertising Wadsworth Publishing, Belmont, CA. For Amazon.co.uk information or order: Click here

Soderholm, C.E. (1997) How 10% of the people get 90% of the pie.  St. Martin's Griffin, New York.

Sodorow, L.M. (1993) Psychology (2nd Ed) Brown & Benchmark, Madison, Wisc.

Solomon, M.R. (1996) Consumer Behavior: Buying, Having, and Being   Prentice-Hall International, Inc. Englewood Cliffs, N.J.

Solomon, M.R. et al. (1999) Consumer Behaviour: A European Perspective. Prentice Hall Europe.

Sommerhoff, G. (2000) Understanding Consciousness : Its function and Brain Processes. Sage Publications, London. For Amazon.co.uk information or order: Click here

Southgate, P. (1995) Total Branding by Design. Kogan Page, London.

Sparks, C. with Reading, A. (1998) Communism, Capitalism and the Mass Media Sage Publications, London. For Amazon.co.uk Information or order: Click here

Staniszewski, M.A. (1995) Believing Is Seeing : Creating the Culture of Art Penguin Books, New York. For Amazon.co.uk information or order: Click here

Starkey, M. (1989) Born to Shop. Monarch, Eastbourne.

Sullivan, L. (1998) Hey, Whipple, Squeeze This : A Guide to Creating Great Ads John Wiley and Sons, Inc., New York. For Amazon.co.uk information or order: Click here

Sutherland, M. & Sylvester, A.K. (2000) Advertising and the Mind of the Consumer: What works, what doesn't and why (2nd edition) For Amazon.co.uk information or order: Click here

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